浅议“武大郎”商标之驳回通知书|知识产权律师陈高乾

撰文：美谷知识产权部 陈高乾律师

In current business environment, the protection of intellectual property rights has aroused great concern of the whole society and has become one of the most important issues. Nowadays, many SMEs want to try to build their own brand IPs. How about using "Wu Dalang" FOR REGIESTERING A TRADEMARK?

Doubts on authenticity, searching and confirming 

2020年1月14日在微信朋友圈盛传的一张商标驳回通知书引发网友戏谑讨论，有意思的是其内容，只见商标驳回通知书上赫然写着：“武大郎”为我国烈士，用作商标易产生不良的社会影响，不得作为商标使用。

据《中华英烈网》烈士英名录中记载，武大郎确为革命烈士，但此“武大郎’非彼“武大郎”，那么该商标驳回通知书就有很大几率为真实的。

据查询数据显示，该“武大郎”商标系李XX于2019年7月30日提出申请，同年8月22日商标局受理，而在朋友圈盛传的上述商标驳回通知书是在2020年1月7日发出，从时间上分析，这份商标驳回通知书是合理的。

但笔者在检索中发现，申请“武大郎”相关商标的共有73件，其申请类别也几乎覆盖全类别，其中也有不少已成功注册，这又是为什么呢？
2018年4月27日，由中华人民共和国第十三届全国人民代表大会常务委员会第二次会议通过且公布的《中华人民共和国英雄烈士保护法》，自2018年5月1日起施行，其第二十二条规定如下：
第二十二条　禁止歪曲、丑化、亵渎、否定英雄烈士事迹和精神。
英雄烈士的姓名、肖像、名誉、荣誉受法律保护。任何组织和个人不得在公共场所、互联网或者利用广播电视、电影、出版物等，以侮辱、诽谤或者其他方式侵害英雄烈士的姓名、肖像、名誉、荣誉。任何组织和个人不得将英雄烈士的姓名、肖像用于或者变相用于商标、商业广告，损害英雄烈士的名誉、荣誉。
公安、文化、新闻出版、广播电视、电影、网信、市场监督管理、负责英雄烈士保护工作的部门发现前款规定行为的，应当依法及时处理。
However, the author found that there were a total of 73 applications for "Wu Dalang"related trademarks during searching,and their application categories also covered almost the entire category, and many of them have been successfully registered. Why is this?
On April 27, 2018, the Law of the People's Republic of China on the Protection of Heroes and Martyrs adopted and promulgated by the second meeting of the Standing Committee of the 13th National People's Congress of the People's Republic of China came into effect on May 1, 2018. Article 22 provides as follows:
Article 22: It is forbidden to distort, vilify, desecrate, or deny the deeds and spirit of heroes and martyrs.
The names, portraits, reputations, and honors of heroes and martyrs are protected by law. No organization or individual is allowed to insult, defame, or otherwise infringe the names, portraits, reputations, and honors of heroes and martyrs in public places, the Internet, or using radio, television, movies, publications, and so on. No organization or individual may use the name or portrait of a hero martyr in disguise or use it in trademarks or commercial advertisements, thereby damaging the reputation and honor of the hero martyr.
The departments of public security, culture, press and publication, radio and television, film, online information, market supervision and management, and the protection of heroes and martyrs shall discover the acts prescribed in the preceding paragraph in a timely manner according to law.

特别提醒  
Special Remind
1、在注册自己的品牌IP时，应注意规避名人姓名、艺名、笔名等“搭便车”行为；
2、避免恶意抢注、恶意囤积、注册成功后长期不使用等行为；
3、当然最重要的还是申请注册商标前，一定要做好前期检索工作，建议委托专业代理机构，避免劳神伤财，得不偿失。
1. When registering your brand IP, you should pay attention to avoiding "free-riding" behaviors such as celebrity names, stage names, and pen names;
2. Avoid malicious squatting, malicious hoarding, and long-term non-use after successful registration;
3. Of course, the most important thing is to do a good job in the preliminary search before applying for a registered trademark.It is recommended toentrust a professional agencyto avoid wasting manpower and money.

综上来看，中华上下五千年的文化固然博大精深，但重名率也是相当高的，如此“一刀切”的禁用英雄烈士姓名作为商标使用的行为，是否妥当，笔者认为有待商榷！
❶著名影视剧或著名小说中的虚构人物与英雄烈士重名，应如何认定？
❷企业经营者作为行业的知名人物，如与英雄烈士重名，以个人姓名申请商标，应如何认定？
❸《中华人民共和国民法通则》第九十九条关于姓名权、名称权的规定：“【姓名权、名称权】公民享有姓名权，有权决定、使用和依照规定改变自己的姓名，禁止他人干涉、盗用、假冒。
法人、个体工商户、个人合伙享有名称权。企业法人、个体工商户、个人合伙有权使用、依法转让自己的名称。”是否与《中华人民共和国英雄烈士保护法》第二十二条相互矛盾？
❹如何认定歪曲、丑化、亵渎、否定英雄烈士的界限？
欢迎各位专家、领导批评指导！！！

附：美谷律所知识产权专业委员会的服务范围：
1、商标业务；2、软著业务；3、专利业务：4、政府项目申报；5、科技成果转移、转化；6、产业化战略布局等全方位的知识产权服务。
Remain to be discussed：
To sum up, although the culture of China over the past five thousand years is vast and profound, the rate of duplicate names is also quite high. Therefore, it is appropriate for such a “one-size-fits-all” action to ban the use of heroes' names as trademarks.
❶How to identify fictional characters and heroes in famous movies and TV dramas or novels?
❷As a well-known figure in trade, if the business operator has the same name as the hero and martyr, how to identify the trademark with his personal name?
❸According to the Provisions of Article 99 of the General Principles of the Civil Law of the People's  Republic of China on the right to name and name: "[ right of personal name, name right] Citizens have the right to name, have the right to determine, use and change their names in accordance with regulations, and forbid others Interference, misappropriation, counterfeiting.
Legal persons, individual industrial and commercial households, and individual partnerships enjoy the right of name. Enterprise legal persons, individual industrial and commercial households, an
❹How to determine the boundaries of distorted, vilified, blasphemed, and denied heroes and martyrs?
Welcome experts and leaders to give suggestions! ！！

Attachment
The scope of services provided by BeautyValley Law Firml's Intellectual Property Committee:
1. Trademark business; 2. Software copyright business; 3. Patent business: 4. Application for government projects; 5. Transfer and transformation of scientific and technological achievements; 6. Comprehensive intellectual property services such as strategic layout of industrialization.

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